Last year, Aalborg Akvavit raised a glass to all the wonderful quirks that make Danes delightfully misunderstood, with the line: “Cheers to everything the rest of the world doesn’t understand.” This year, we’ve taken it further – with a campaign that misses the mark on purpose.
From smørrebrød to snaps, from “hygge” to our dry humour and blunt honesty – Danish culture often leaves outsiders scratching their heads. That’s exactly what we love.
Continuing our mission to celebrate Danish identity, Aalborg Akvavit now turns the lens on artificial intelligence – and how hilariously wrong it gets us. In a series of tongue-in-cheek films, we showcase AI’s attempts to capture Denmark, resulting in surreal images of Christmas lunches, Dannebrog, smørrebrød and Snaps, all served with a healthy pour of self-irony.
The film ask the danes to help train AI to know more about the danish spirit.
All image prompts are real. No image manipulation’s been done. And no AI have been harmed in the process - we think.
