I’m currently heading up the creative department at online retailer Boozt as Head of Creative.
My work is rooted in insight-driven, innovative big ideas and brand platforms. I use creativity to solve real business problems and to drive meaningful change, always making sure the strategy is not just understood but felt across every touchpoint.
My thinking goes beyond conventional advertising. I aim to create work that impacts culture and, at its best, finds its way into the wider conversation and the news. I draw inspiration from people first. Curiosity, culture, technology, music, and the world around me constantly fuel how I think and create.
At heart, I’m an art director obsessed with everything visual. I use art direction as a tool to simplify complex challenges and to tell stories in the most captivating, memorable, and visual way possible.
I’m passionate about creating work that doesn’t just work, but is felt. Ideas that understand their time, contribute to culture, and create real value for both people and brands. From the very beginning of my career, I’ve been drawn to working with and for people, especially those who are often overlooked or unheard. Much of my work has focused on giving voice and visibility to underrepresented communities and important social issues. I believe creativity should not only sell, but move something. For someone.
In the few years before returning back home, I was the Digital Creative Director for Beko, overseeing social strategy and creative work for the brand. Before that, I spent two and a half years as Creative Director on the global Costa Coffee account, helping redefine the brand and launching its new brand position, “Made A Little Better,” along with its first-ever brand film in the UK and globally.
Previously, I’ve worked at BBH, RKCR, Wieden+Kennedy London, McGarryBowen, Mr. President, WundermanThompson, and VML.
I’m an alumni of the creative advertising school DMJX in Copenhagen, where I’ve also had the pleasure of teaching creative advertising. Mentoring is something I genuinely care about, and I spend a lot of time supporting and nurturing young talent as a mentor at SCA London, Farnham University, Futures Gen, and as a D&AD New Blood coach.
Before I stepped into the advertising world, I built a successful career as a club promoter and DJ. Over eight years, I travelled across Europe organising club nights, and in 2004 I was proud to receive the prestigious Best Night Club Award in Copenhagen. I still DJ today, playing festivals in the UK under the moniker Hot Flush, often alongside influencer Mother Pukka.
Alongside nightlife, I worked as an A&R, signing new bands for the record label Copenhagen Records. I also acted as a trend scout for Siemens Germany, where I shared insights into emerging movements in art, fashion, technology, and culture in Denmark.
In the early 2000s, I co-founded and ran the culture and club website FeelCph with my friend Philip. The site played a key role in introducing the term “Club Kids” to the Danish club scene. FeelCph was the first Danish media platform to document nightlife through photography and to tell cultural stories that mainstream media largely ignored. That work led to a contributing role at a leading Danish fashion magazine, where I wrote about nightlife and emerging cultural tendencies.
I hold a bachelor’s degree in Creative Communications, advertising, from DMJX in Copenhagen.
aw@anderswendel.dk
Phone
004521649019
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Anders Wendel
Clients I’ve worked on
Mothercare, BBC, Royal British Legion, British Paralympic Association, Axe/Lynx, Stonewall, Chanel, Coke KFC, Audi, Honda, Costa Coffee, British Airways, Barnardo’s, The Guardian, M&S, Sainsbury's, Waitrose, Sony, Metro Bank, Danone, Bank Of Scotland, RAC, TUI, J2O, Premier League, First Choice, Duracell, KitKat, Virgin Media, Barclays, Beko, Shell, The RHS, Quick, 7-Eleven, Synoptik, AAlborg Akvavit, Netto, Aston Martin, EE, The Horticultural Society, GE & HSBC Bank.
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https://soundcloud.com/andtheirs