Over the years I’ve created four campaigns for the BBC: iPlayer, CBBC, World Service and BBC Personalise.
BBC iPlayer - Discover Amazing
In this spot we street cast non actors for these BBC iPlayer ads. In a series of workshop sessions our performers were asked to seek out BBC programmes and improvise monologues around the shows they enjoyed.
Colloquial language was gathered during these sessions and we wrote scripts using the performers
organic speech patterns and turns of phrase.
Directed by Benito Montorio/MJZ
BBC World Service
The idea for this BBC World Service spot was to demonstrate how news, storytelling and docs from all over the world are brought to life by the BBC with more thorough journalism than that of any other radio service.
Directed by Chris Palmer/Gorgeous Films
CBBC - Just imagine
We were tasked with the rebranding of Children's BBC.
The line 'Just Imagine' led us down the rabbit hole to visualise the impossible made possible by the magic of television.
Directed by Ben Scott/RSA Films
BBC Personalised - Steve The Dog
The BBC Personalise brief required us to inform licence payers that they would need to sign in to access the BBC's online services.
Coming up with 'Steve the Dog' allowed us to write product heavy messaging with watchability, warmth and humour.
Directed by Ben McGregor/Knucklehead