Boozt and Hjerteforeningen have launched Hjerteerklæringen, the first major campaign in their five-year partnership.
Built around the question “Whose heart do you look after?”, the campaign features four Hjerteforeningen ambassadors and the people they want to stay healthy for. It runs across Boozt, online, print and social, encouraging people to support the partnership through five specially designed products available for purchase. And a social campaign launched by 40 celebs and influencers all sharing who they are staying healthy for.
