In making Metro Banks first ever advertising campaign we were challenged to set a distinctive tone for the brand. We didn’t just make ads. We made a brand defining idea that the bank operates after. A way to run the whole business. An ethos all about poeple.
'People-people banking' is a line that gets to the heart of the Metro Bank ethos, as a bank that sidesteps tired banking conventions and designs its services based on the customers day to day needs. We put people back into an industry that tries to take them out.
Directed by J. Marlow / Outsider