The idea allowed the public to take ownership of the music for the Waitrose Christmas TV commercial.
Using a specially built karaoke website, users recorded themselves singing acapella.
These recorded voices were then mixed to form a choir.
The track, recorded by the nation, formed the soundtrack for our Christmas TV ad.
Shot by Jake Hopewell/Park Pictures
Awards
Silver at Creative Circle 2015 - DIGITAL - Best Site/Microsite - Single.
Silver at Creative Circle 2015 - DIGITAL CRAFT - Best Art Direction - Single.
Campaign BIG Awards Retail finalist.